Tuesday, October 23, 2007

Libraries Team with Student-run Radio Station to Produce Ads

Ball State University Libraries recently purchased ad space on the student-run radio station WCRD at 91.3 FM to raise awareness about the Libraries’ programs, services and collections. A production team of students from the radio station is developing a series of 30-second spots that will run evenings for two months during the hours of 7 p.m. and 9 p.m.

“This is a great way to reach more students to tell them about the University Libraries,” said Arthur W. Hafner, Dean of University Libraries. “Working with the radio station also supports a learning opportunity for students since a production team at WCRD is developing the sound and feel of the ads.”

Earlier this year, WCRD's antenna was placed on top of a 200-foot smokestack tower on the campus. This height allows the station’s signal to penetrate the university community, area residents, and the McGalliard Avenue business district.

WCRD, also known as "The Bird," broadcasts from studios located in the recently dedicated David Letterman Communication and Media Building. The last three letters in WCRD stand for College Radio on Demand, in recognition of the station’s programming format. Some students say that the last three letters refer to Cardinal Radio Dave in honor and recognition of its benefactor David Letterman, a Ball State graduate and host of a CBS late night talk show.

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