Libraries Team with Student-run Radio Station to Produce Ads

“This is a great way to reach more students to tell them about the University Libraries,” said Arthur W. Hafner, Dean of University Libraries. “Working with the radio station also supports a learning opportunity for students since a production team at WCRD is developing the sound and feel of the ads.”
Earlier this year, WCRD's antenna was placed on top of a 200-foot smokestack tower on the campus. This height allows the station’s signal to penetrate the university community, area residents, and the McGalliard Avenue business district.
WCRD, also known as "The Bird," broadcasts from studios located in the recently dedicated David Letterman Communication and Media Building. The last three letters in WCRD stand for College Radio on Demand, in recognition of the station’s programming format. Some students say that the last three letters refer to Cardinal Radio Dave in honor and recognition of its benefactor David Letterman, a Ball State graduate and host of a CBS late night talk show.
Labels: Ball State Libraries, student radio station, WCRD
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