Marketing/Communications Conference for Academic and Public Libraries Hosted by Ball State University Libraries on September 25, 2007

On September 25, Ball State University Libraries will sponsor Design a Blueprint for Communication Strategies that Work!

The conference will provide attendees with information and strategies for creating a communications plan, using research data to determine an audience’s needs and wants, improving customer relationships, designing attractive adult programming, developing a library’s brand, creative marketing tactics, and more.

“We are expanding our communications and outreach and this conference sounds like it has the type of topics I need to create a comprehensive plan,” said Janet S. Fore, Director, Cushwa–Leighton Library, Saint Mary’s College, Notre Dame, Indiana.

Visit www.bsu.edu/library/conference/marketing or contact Susan G. Akers, Ball State University Libraries’ Marketing Communication Manager, SAkers@bsu.edu or call (765) 285-5031.