Reference Services for the After-Five Crowd at Ball State University Libraries

A topic of discussion among librarians is whether academic libraries should belong to online social communities, such as MySpace. This is an important question because MySpace is the most successful social networking site, receiving more daily visitors than Google.

As a Night Information Services Librarian at Bracken Library, I frequently rove through the Reference Learning Center area to help students, and I notice the MySpace pages displayed on many of the computer screens.

MySpace is a free site that consists of the online profiles of young adults, rock bands, and other assorted entities. This virtual space allows its users to blog, join groups, send instant messages, promote events, share photos, and much more.

The majority of our 4,300 daily visitors are undergraduate students who are accustomed to using new technologies, like MySpace. They use MySpace and facilities such as those provided by the University Libraries, to meet friends, discover new information, and figure out “what’s cool.”

These students belong to the Millennial Generation. Technology has always been a part of their world. They expect to encounter it, and in most cases, use it for their benefit.

Creating a MySpace profile for the University Libraries provides the Libraries a unique opportunity to acknowledge that we understand our student’s information needs and that we are compatible with their technological and cultural expectations.

With administrative approval, I recently established a profile on MySpace for the Ball State University Libraries. Click on www.myspace.com/brackenlibrary to view the University Libraries’ MySpace.

This profile is designed to use the power of MySpace to raise awareness about the Libraries’ awesome services and resources. Students who visit the Libraries’ MySpace page will discover links to CardCat, Ask a Librarian, online academic databases, and much more. It may also function as a virtual suggestion box since students can post comments and send messages to the profile. Our off-campus remote users will still need to be authenticated through the EZproxy server.

Finally, and of greatest importance, the Libraries’ MySpace profile will let students know that the University Libraries is a cutting-edge institution that comfortably reaches beyond the traditional definitions of “library” to meet them in their space.

As for me, I am pleased to work in an academic library that recognizes the importance of having a presence in new media.

For information, contact Kelli Keclik, Information Services Librarian, at KKeclik@bsu.edu

This article was published in The Library Insider May 2006, pg. 3.